Life Cycle Analysis and Product Labelling

Increasingly, government and businesses are taking into account environmental impact in making product sourcing decisions. Consumers are also considering the impact of their purchasing decisions. The government’s Greenhouse Friendly accreditation has been effective in drawing attention to those products that are committed to reducing their environmental impact and has led to strong sales of these products who have sought to gain a competitive advantage over alternative products.

The introduction of the carbon reduction label in Australia is likely to lead to additional products seeking competitive advantage through the use of comparative life cycle analysis to demonstrate their benefits. Net Balance has significant experience undertaking life cycle analyses in accordance with both the ISO 14040 and PAS 2050 Standards. Life cycle analysis can be applied to either products or services and can help in product design, process optimisation and marketing.